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Home | Edition 2015 | Call: +91 8268002164 | Email: info@et-strategymasterclass.com |


Programme Schedule
The Economic Times Corporate Communication Summit
09:00 – 09:30
Registration and Networking
09:30 -10:00
Keynote Address: Five rules of the new corporate communications model
10:00 - 10:15
Special Address: Crisis communications in the modern age
10:15 - 10:45
Topic 1: Digital PR
Sujit Patil, Vice President & Head - Corporate Communications, Godrej Industries
10:45 - 11:30
Panel Discussion 1: New age PR – creating borderless functioning

Moushumi Dutt, Director Corporate Communications, Philips India;
Akansha Pradhan, Head Corporate Communications, DHL Express;
Nandini Chatterjee, Executive Director Corporate Communications, PwC India

MODERATOR: Viswakumar Menon, Global Head of Communications, Suzlon Group
11:30 - 11:45
Tea / Coffee Break
11:45 - 12:15
Topic 2: Blurring line between corporate communication and marketing strategies
Poonam Kaul, Vice President Corporate Communications, Pepsico
12:15 12:45
Topic 3: Story Telling - The Flipkart Way
Senjam Raj Sekhar, Head of Corporate Communications, Flipkart
12:45 – 14.00
Networking Lunch
14:00 - 14:30
Fireside Chat: Relevance of corporate communications in a digital world

Rachana Panda, Chief Communications Officer & Citizenship Leader GE South Asia;
Aseem Sood, CEO, Impact Research and Measurement
14:30 - 15:15
Panel Discussion 2: Traditional reputation management in a socially connected ecosystem

Yuvraj Mehta, Group Head-Corporate Communications, GMR Group;
Aman Dhall, Group AVP & Head of Corporate Communications, PolicyBazaar.com;
Calvin Printer, Vice President and Head of Corporate Communications, Dr. Reddy's

MODERATOR: Debasis Ghosh, Public Affairs Officer, Citi South Asia
15:15 - 15:45
Topic 4: Driving Consensus
Deepa Dey, Director Corporate Communications, GSK india
15:45 - 16:00
Tea / Coffee Break
16:00 - 16:45
Panel Discussion 3: Transformation of internal communications in a digital era

Rachana Panda, Chief Communications Officer & Citizenship Leader GE South Asia;
Ramya Rajagopalan, Head Communications, Siemens

MODERATOR: Sudeep Bhalla, Vice President - Corporate Communications & Sustainability, Vodafone
16:45 - 17:45
Masterclass: Improving the performance of PR and corporate communications using insight, measurement and evaluation
17:00
End of Conference
Please note: The list of topics & speakers is indicative and subject to change.