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About The Economic Times Corporate Communication Strategy Summit
The second edition of The ET Corporate Communication Strategy Summit is a daylong conference featuring some of the most influential voices in corporate communication. The summit will focus on ways in which businesses can keep employees informed, engaged, and motivated as well as provide an opportunity to interact with the experts as to understand how to advance their company’s goals while managing communication across multiple channels.

In light of aggressive media strategies and tech enabled consumers, the modern day corporate communication team has to constantly tackle the fluctuating tides of scepticism.

The communication strategy of an organization is what defines the difference between success and failure. With an understanding of its implications, in today’s highly reactive social media space, every corporate communications team needs to constantly be on guard. Juggling executive communications, media relations, crisis management, corporate reputation and internal communications, in addition to corporate communications is now the norm in every contemporary organization.

Today, corporate communication heads have a much wider scope of deliverables and also need to be positioned as strategic advisors to senior management. With new tech centric tools, it is now possible to connect, engage and measure the efficacy of the message. Communication personnel need to be quick in adopting analytical tools which can provide statically backed data, to help churn out valuable insights and develop a sophisticated approach. There is a dire need for corporates to converge their corporate strategy and business priorities so as to support and develop an improvised communication roadmap.
WHY ATTEND?
  • Gain insights on newer ways to keep your consumers informed, engaged and motivated
  • Discover novel techniques from industry experts on how to manage overall performance for your organization
  • Engage with leaders from the corporate communication and public relation industry, as well as international strategists under one roof
  • Participate in interactive sessions on tactical communication and problem solving
  • Listen to real-life case studies by noted speakers and key influencers in the business
  • Network effectively during well-timed lunches, breaks and other networking sessions